Welcome to VentureField

We are a Boutique Business Consultancy and Advisory Firm based in London.
Focussed on Go2Market Strategy and Execution for New Ventures in Consumer Goods.

Commercial Consulting

Results Orientated Commercial Consulting.

We have a team of Advisors with an enviable pedigree across Blue Chip, Entrepreneurial and Start-Up Businesses. With expertise in Strategy, Leadership, Sales, Marketing, Product Innovation, Manufacturing and Supply Chain and Revenue Growth Management in Consumer Goods.

We immerse ourselves in your business and use our experience and thought leadership to develop pragmatic solutions to Drive The Commercial Performance from start-ups through to established businesses with UK and International Brands.

We are “hands on consultants and interims; we get stuck in and support the development and delivery of commercial strategies and plans.

Business Execution & Delivery

Making Great Things Happen – Delivering Commercial Strategies

VentureField is ambitious and bold in approach but pragmatic in execution.

We use our expertise to deploy a Fast Start Team of Hands On Experts to execute from idea through start-up to scale up, from market strategy, business planning and investment raise through developing compelling product and trade and store marketing propositions to customer engagement, increasing sales and distribution finally recruiting your team to develop your sales performance and sustain the future commercial legacy.

VentureField has been the commercial engine behind several successful new businesses.

Training & Coaching

Preparing for The Adventure Ahead – Capability Enhancement

We specialise in online Commercial Training and Business Coaching.

Training Courses: We deliver motivating courses to deliver the skills and behaviours to that equip, empower and develop your colleagues and teams.

Fire Up Your Start-Up – Commercial Skills – Key Account Management – Negotiation – Category Management – Compelling Presentation Skills –  Compelling Selling – Business Storytelling.

Business Coaching: We focus on growing your business and getting the most from you and your people; all of our coaching is bespoke and based on the needs of the colleagues, Business Owner or Entrepreneur.

Case Studies

Check out how we’ve helped others launch their brands!
I recruited VentureField to host a sales training for my team at Plenish. As we moved from a pure play to a retail business, VentureField hosted a team training on successful strategies to break into retail. VentureField has walked the walk with many up and coming brands, so when they talk the talk - we listened, and it worked. For any small brand trying to expand their presence at retail, I highly recommend VentureField's training or sales support. They're creative, commercial and great fun to work with.- Kara M.L. Rosen – Founder, Plenish
VentureField supported Rebel in the very early days and their knowledge was incredibly supportive. Thank you for being a part of Rebel’s journey.- Tamara Arbib – Co-Founder & MD, Rebel Kitchen
VentureField has been a great source of knowledge and expertise throughout the start up process. Their broad skill-base in sales, commercial strategy and supply chain has helped our business build a sustainable strategy and strong relationships with large FMCG retailers. I would recommend VentureField to any business – large or small.- Kate Bache – Founder, Kale & Bee Ltd
We got in touch with VentureField when we got our first supermarket listing in Waitrose. At the time we were pretty clueless, we didn't understand half the phrases our buyer was using with us and didn't know the best way to deal with them. VentureField helped us learn what the supermarkets wanted from us (we naively thought it was just about having a good product!) and how to deal with them. We have since had products listed with Tesco and Morrisons and have experienced phenomenal growth.- Guy Blaskey – Founder, Pooch & Mutt Ltd
When we 1st started CafePod, we had very little experience. VentureField came in as part of the initial team to assist with the commercial retail strategy and get our products on shelf. It didn’t take long before we realised that we need far more help and VentureField got stuck in, assisting in all areas of the business including operations and brand positioning. For any business that is looking for practical, relevant, proactive and most importantly honest support within a UK FMCG business, I couldn’t recommend VentureField more highly.- Peter Grainger – Co-Founder, CafePod

Our Process

1. Product/Brand Proposition

We will work closely with you to define a compelling product and brand proposition that meets the needs of your consumers and customers.

2. Go2Market

We develop and implement effective Go2 market strategies through a compelling approach.

3. Build Sales

We execute the market strategy and activities to build sales velocity and market share for client brands.

4. Scaling Up

We work with our clients to build their capability, resources & infrastructure to create sustainable commercial legacies.

Blog and Events

Phil Banfield (Managing Director) has a very motivational style & is a regular speaker on Start Up & FMCG business issues & has led numerous Guardian Masterclasses & been featured in the BBC World Service Programme “The Food Chain”.

Our Team

We are a group of experts, creative thinkers and entrepreneurs.
With support from consumer industry experts, we will partner you in your business to build your brand as our own.

Contact Us

How can we help you?
Interested in learning more about how we do what we do?
Let’s get the conversation started!


8 Northumberland Avenue
London WC2N 5BY

T: +44 (0)208 133 8770

E: philip@venturefield.com

Skip to toolbar